So, I and several thousand other people noticed that you released an iPhone app called "AMP UP before you score":

• http://jezebel.com/5379070/pepsi-releases-iphone-app-to-help-men-score-with-women-and-brag-about-it-on-twitter
• http://mashable.com/2009/10/12/amp-before-you-score/
• http://mashable.com/2009/10/12/pepsi-and-amp-app/

What the fuck?

How could anybody on your marketing team sign off on this?

Do I even have to start to address why this is Not Cool?

I'm a member of your target audience. Leaving aside the core issue of how this campaign blatantly objectifies and demeans women, I'm outraged at your implicit assumption that I'd find it amusing, and disgusted at the notion that it might endear me to your product.

As for your "apology": you will excuse me if I find it lacking, seeing as you are contrite enough to offer a half-hearted defense of your iPhone App, yet not contrite enough to actually remove the thing from your website or the iTunes App Store.

I've been a loyal consumer of your products up until today; it should go without saying that I won't be buying them any more. No matter how gross other energy drinks are, I'm sure they'll be easier to stomach than sexist bullshit.

ETA: I got a response back from Pepsi via email on Thu, 15 Oct. They thanked me for my "candid and sincere" feedback, noted that the app was available to users 17 and older who "choose to opt in to the experience", said that it was designed to be "entertaining and appeal to a select audience of AMP energy drink consumers", and that it was "apparent [I] was upset by this promotion" -- but they didn't apologize.